BEA x Christian Louboutin - Loubi's on the Beach

About Us.

Great accomplishments in business are never done by one person, and we’re no exception – at the heart of our organisation lies a globally experienced, award-winning team, encompassing a dynamic blend of designers, producers, creatives, and strategists.

This rich diversity forms a formidable powerhouse, driving us to craft client solutions that are not only thoughtful, thorough, and strategic, but also intentional and uniquely tailored.

We’re constantly evolving to become your best strategic partner. Together, we forge the extraordinary, break barriers and set new standards of excellence that redefine the possibilities for your brand.

Simple & Empowered

We love simplifying processes and finding efficiencies. We embrace collaboration and believe in up-skilling internal teams through the partnership process.

Supported & Informed

Using cultural and consumer insights, we ensure partnerships, activations and campaigns are intelligent, relevant and credible.

The Partner You’re Looking For

We are passionate about details, endlessly curious and renowned for the unique, whilst forever evolving it forward.

BUSY BEAS

Our Team.

Nicole Carmichael, Managing Director

  • With a strong strategic mindset, Nicole seamlessly blends commercial acumen with brand creativity, leveraging her wide network to forge partnerships that ensure strategies deliver measurable success while preserving the brand's essence and connection with consumers.

MANAGING DIRECTOR
Victoria Brown, Director of Client + Strategy

  • A self-proclaimed creative nerd, Victoria is a powerhouse in retail, fashion, FMCG and brand partnerships, boasting expertise in strategy, creative, design and data analytics.

DIRECTOR OF CLIENT + STRATEGY
Isobel Howard, Director of Finance + Operations

  • Isobel brings her extensive experience from leading creative agencies like UEG, Background, and the projects* to BEa. Her strong commercial acumen has played a pivotal role in projects like the successful launch and management of Berrima Vault House.

DIRECTOR OF FINANCE + OPERATIONS
Caitlan Nagle

SENIOR ACCOUNT DIRECTOR

Caitlan Nagle

MARKETING ACCOUNT DIRECTOR

Daniel Robinson
Lilian Gladstone

GRAPHIC DESIGNER

Lilian Gladstone

SENIOR PRODUCER

Olivia Gibson

MARKETING EXECUTIVE

Issy Densley

EVENT PRODUCER

Megan Ryan

GRAPHIC DESIGNER

Ryan Cork

BEA INSPIRED

Featured Work.

Runaway the Label Brand Strategy

RUNAWAY THE LABEL - BRAND STRATEGY + IDENTITY

Estee Lauder Double Wear Activation

ESTEE LAUDER - DOUBLE WEAR ACTIVATION

Modibodi x PUMA The Change Room

MODIBODI x PUMA - THE CHANGE ROOM

Drool by Dr Chris Brown Marketing Strategy and Retainer

DROOL BY DR. CHRIS BROWN - MARKETING RETAINER

SKYY x SailGP

SKYY VODKA x SAILGP

@_BEA.SOCIAL

Follow Us.

A branded takeover of a brewery, complete with Yorkshire Tea bar taps, mats, menus, coasters, signage and drinkware. Plus, it was in aid of Dry July so we secured those beers with a custom lock and chain over the fridges! Don’t believe us? Swi
Simply tea-riffic 🫖 For one day only, Curly Lewis Brewery in Bondi turned off its beer taps and switched on its kettles for Yorkshire Tea. Their on tap brews were replaced with Proper Brews. BEA were engaged to build a comprehensive event book to
When two awesome brands collide 💥 Featuring @espolontequilaau and @her_Melbourne for a disruptive venue takeover to celebrate the Espolon brand. As event producers, we are thinkers, as well as doers. We get a kick out of ideating consumer centric e
Excite. Disrupt. Engage. @espolontequilaau x @her_melbourne As the sun went down, Melbournians were invited to join a modern-Mexican themed tequila safari of the senses, filled with exclusive experiences, an all star setlist of DJs and instrumental