Modibodi x PUMA approached BEA with an exciting challenge - how do they bring their game changing campaign to life in a high traffic area, and THE CHANGE ROOM was born. 3 in 5 people who menstruate have missed out on a sports game because their sports uniforms weren’t suitable. Modibodi x PUMA want to change the game, and to empower that we created a pop-up activation in Pitt St Mall, Sydney’s high-traffic CBD location. We invited athletes to come in and swap their old sports uniforms for a free pair of Modibodi x PUMA shorts and a pair of PUMA boots.

The experience consisted of a custom build pop up retail store on Pitt St mall, allowing guests to swap their old kit for brand new items.