DROOL BY DR CHRIS BROWN
Marketing Strategy & Retainer
July 2023 - Present
Dr Chris Brown has a deep conviction to make the lives of pets and pet owners richer and more rewarding. His startup “Drool by Dr Chris Brown” was in year 2 and was ready for more structure and strategic thinking in order to continue to impressive growth trajectory.
DELIVERABLES:
Marketing Strategy include detailed budget, campaign calendar and bespoke tactics designed to deliver key commercial targets.
Brand Guidelines including purpose, values and tone of voice
Ongoing monthly support, providing strategic marketing guidance paired with swift and effective implementation. Projects include: overhaul of all CRM automation flows and redesign of emails and email copy, influencer gifting campaigns, product launch tactics and recruitment of internal marketing resources.
