ESTEE LAUDER

Double Wear Activation

November 2023

Estee Lauder Double Wear is Australia's #1 foundation - undefeated for a number of years - with 60 diverse shades.

Our aim is to to engage younger consumers and celebrate the tagline "#myshademystory," we envision a fun, playful sampling activation that's mobile and extends brand presence, encouraging users to discover their perfect shade.

DELIVERABLES:

  • Art direction of a fully customised “pop-art” corner store that allowed guests to be shadematched and find their perfect foundation shade within an immersive, fun environment. Activation included branded drinks, pick’n’mix lolly station, scratch cards, shade matching bar, 90s inspired video booth.

  • Pre-activation support materials including TikTok videos, reels and eDM.

  • Location scouting and negotiation for a three day high-traffic, high-visibility pop up in Bondi Westfield.

  • Creation of an engaging customer journey, from pre-event promotion, to on-site experience through to the take homes [scratch card, samples, video] for an enduring brand connection.

BEA x Estee Lauder - Double Wear Activation
BEA x Estee Lauder - Double Wear Activation
BEA x Estee Lauder - Double Wear Activation
BEA x Estee Lauder - Double Wear Activation
BEA x Estee Lauder - Double Wear Activation
BEA x Estee Lauder - Double Wear Activation
BEA x Estee Lauder - Double Wear Activation
BEA x Estee Lauder - Double Wear Activation
BEA x Estee Lauder - Double Wear Activation
BEA x Estee Lauder - Double Wear Activation
BEA x Estee Lauder - Double Wear Activation
BEA x Estee Lauder - Double Wear Activation
BEA x Estee Lauder - Double Wear Activation
BEA x Estee Lauder - Double Wear Activation
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