RUNAWAY THE LABEL

Brand Strategy & Identity Refinement

March 2023

Runaway the Label is a successful online fashion brand ready to find its unique identity and USP in an ever-growing competitive category. BEA was engaged to review the existing brand identity and elevate and formalise their brand strategy to create brand saliency and fuel their commercial growth.

DELIVERABLES:

  • BEA built on the foundations of the brand to deliver three key pieces:

    • First, an elevated Brand Strategy outlining the purpose and mission of the brand, including the creation of a strategic Brand House to represent the unique values and messaging of Runaway.

    • Second, Brand Tone-of-Voice detailing the personality and characteristics of the brand, including specific phrases and words that define the brand as well as those to avoid.

    • Third, we used the Brand Strategy and Tone-of-Voice to refine and formalise the visual identity, including a new logo pack, typography, colour palette and visual devices to create consistency and recognition across all brand touchpoints.

    • All three components were delivered in a master document to serve as a Brand Bible for all future campaigns, collateral and messaging.

BEA x Runaway the Label - Brand Strategy & Design
BEA x Runaway the Label - Brand Strategy & Design
BEA x Runaway the Label - Brand Strategy & Design
BEA x Runaway the Label - Brand Strategy & Design
BEA x Runaway the Label - Brand Strategy & Design
BEA x Runaway the Label - Brand Strategy & Design
BEA x Runaway the Label - Brand Strategy & Design
BEA x Runaway the Label - Brand Strategy & Design
BEA x Runaway the Label - Brand Strategy & Design
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