BEA was engaged by McLaren to develop and activate the experiential component of the 2023 Artura Drive Experience in three major cities across Australia.

Each event offered up to 30 members of the media and consumers the opportunity get behind the wheel of the all new McLaren Artura, a high-performance hybrid supercar. At each location, guests were invited to watch the Artura in action from a comfortable track-side McLaren suite, decked out in high-impact visuals while waiting for their turn to drive. Each suite featured a virtual Artura configurator, local catering, custom florals and an unbeatable view of the track.